Biti’s 40 Years Exhibition

Our team was commissioned by Dentsu to design Biti’s 40 Years Anniversary exhibition, A Step Forward, featuring 40 creations that represented Vietnamese progress.

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Our team was commissioned by Dentsu to design Biti’s 40 Years Anniversary exhibition, A Step Forward, featuring 40 creations that represented Vietnamese progress.The exhibition design pairs 40 digital screens with 40 pedestals through lighting schemes. Each piece is highlighted together with its place in the sequence: connecting the present creation with its place in Biti’s progress.


We were also one of the 40 creators invited by Dentsu to contribute a piece: a flame-throwing-remote-controlled-karaoke-machine-on-wheels-shoe to represent Vietnamese resilience, resourcefulness, and creativity. (Inspired by street hustlers)


Creative Director: Tuan Le

Strategic Partnership Manager: Anh Nguyen

Strategic Partnership: Duy Lam, Trang Nguyen, Thien Tuong

Creatives: Hung Le, Tram Dang, Tuan Ha, Ven Bui

Graphic Designers: Tuan Ha, Ven Bui

Spatial Designers: Le Minh (ltlt), Hai Phan (ltlt)

R&D Fabrication: Tin Do, Kai Le

Exhibition Producer: Nhu Tran

Documentation: Khoqua Studio

Vietnamese Writers: Tra Huong, Khoi Nguyen

Artist Manager: Westa Production

Communication Campaign & Curation: Dentsu Redder