FPDB Creative
FPDB is a food creative studio, in that order.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/10a3d3138589047.622042aae33df.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/455f33138589047.6220cc0b529ee.png)
The stylized “F” represents the brand's Food First approach, the starting point of every FPDB photography project. Its freeform contrasts with geometric letters, implying creativity and professionalism. And a subtle nod to sauce plating.
The intentional staggered composition breaks up similar-sounding letters and helps with comprehension.
In other words, FPDB ≠ FBDP.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c197f9138589047.6220cc0b531c5.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e48637138589047.6220482059015.png)
We created a series of food emojis and embedded them into the brand font system as glyphs so every employee of FPDB—even creatively-challenged ones—can express the brand's love of food.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/caebe3138589047.62204cd68893d.png)
IRL and IG stickers from our custom food glyphs.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6ded31138589047.6220b21da5b2d.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/44d88f138589047.62204cd68805b.png)
Audible branding. Checked. Edible branding? Of course.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0a9dfd138589047.62204e43b3a22.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ccc1bc138589047.6220ab67afe8b.png)
(This is a mock-up, we didn't produce it in time.)
Creative Director: Tuan Le
Sr Graphic Designer: Tuan Ha
Jr Graphic Designer: Khe Nguyen
Photographer: FPDB Creative
Accounts: Huyen Vo, Anh Nguyen, Duy Lam
Motion Designers: Tuan Le, Tuan Ha
Documentation: Tuan Ha
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7fd13c138589047.62209447124d2.png)