The Racha Room
A new space for a Saigon institution.
The Racha Room is a Saigon institution. Its original location (still) stands on Mac Thi Buoi street. We wanted to give this new space its own personality in details and compositions, while staying true to the brand.
The facade frames the low banquettes on the left and high tables on the right, introducing people to Racha's kitchen and bar concept. We love that the tree is obstructing the facade, adding unintentional mystique.
Taking cues from Thai royal architecture and the Southeast Asia-native material - rattan, we created a cascading installation that envelopes the high ceiling to direct eyes to the bar.
The bar counter, wine shelves with a moving ladder and shelving units are references from of a royal office, while details in joints and handles evoke Thai motifs.
Shelving units and custom lighting fixtures at the bar counter.
Bespoke light fixtures emulate lotus buds.
Custom illustrations are inspired by Thai characters.
A massive elephant mural (an icon of Racha Room) towers over guests bring a sense of scale and personality to the space.
Spatial Designers: Hung Le, Naomi Nguyen, Hiep Tran
Spatial Design Support: Thu Le (Senior Spatial Designer) Graphic Designer: Andree Nguyen Production Director: Nhung Ho Producers: Tin Do, Ngoc, Ray Creative Director: Tuan Le Account Director: Phuong Anh Nguyen Account Manager: Huyen Vo Photography: Do Sy Documentation: Ven Bui Lighting: Ori Lighting Contractor: Bee Phan Construction