Coca-Cola Museum
Coca-Cola Museum
Client
Coca-Cola Beverages Vietnam
Year
2025
Scope
Spatial Design Exhibition Design Environmental Graphic
Location
Vietnam
Industry
FMCG
Client
Coca-Cola Beverages Vietnam
Year
2025
Scope
Spatial Design Exhibition Design Environmental Graphic
Location
Vietnam
Industry
FMCG
Client
Coca-Cola Beverages Vietnam
Year
2025
Scope
Spatial Design Exhibition Design Environmental Graphic
Location
Vietnam
Industry
FMCG
Coca-Cola Museum
In 2025, Coca-Cola Beverages Vietnam inaugurated its largest factory in the country, a 19-hectare facility with an annual capacity of 1 billion liters and the first food-and-beverage factory in Vietnam to achieve LEED Gold certification. To celebrate this milestone, Coca-Cola dedicated a part of the factory to an experience space showcasing their past, present, and future journey of refreshing the world through innovation, sustainability, and community impact.
We worked closely with the Coca-Cola team to design an experience that matched the ambition and scale of the new factory, one that could speak to the unique context an exhibition space built directly inside an active production site. Our starting point was the iconic Coca-Cola ribbon: a symbol of connection, of the brand’s storied history in refreshing the world, and of continuous innovation in beverage production.
Coca-Cola Museum
In 2025, Coca-Cola Beverages Vietnam inaugurated its largest factory in the country, a 19-hectare facility with an annual capacity of 1 billion liters and the first food-and-beverage factory in Vietnam to achieve LEED Gold certification. To celebrate this milestone, Coca-Cola dedicated a part of the factory to an experience space showcasing their past, present, and future journey of refreshing the world through innovation, sustainability, and community impact.
We worked closely with the Coca-Cola team to design an experience that matched the ambition and scale of the new factory, one that could speak to the unique context an exhibition space built directly inside an active production site. Our starting point was the iconic Coca-Cola ribbon: a symbol of connection, of the brand’s storied history in refreshing the world, and of continuous innovation in beverage production.
Coca-Cola Museum
In 2025, Coca-Cola Beverages Vietnam inaugurated its largest factory in the country, a 19-hectare facility with an annual capacity of 1 billion liters and the first food-and-beverage factory in Vietnam to achieve LEED Gold certification. To celebrate this milestone, Coca-Cola dedicated a part of the factory to an experience space showcasing their past, present, and future journey of refreshing the world through innovation, sustainability, and community impact.
We worked closely with the Coca-Cola team to design an experience that matched the ambition and scale of the new factory, one that could speak to the unique context an exhibition space built directly inside an active production site. Our starting point was the iconic Coca-Cola ribbon: a symbol of connection, of the brand’s storied history in refreshing the world, and of continuous innovation in beverage production.
Spatial Design
To honor the work happening within the factory itself, we created a 86-meter curving wall constructed from more than 60,000 100% rPET Coca-Cola bottles. This installation functions simultaneously as artwork, spatial divider, and display surface, embodying the brand's circularity and material innovation.
Spatial Design
To honor the work happening within the factory itself, we created a 86-meter curving wall constructed from more than 60,000 100% rPET Coca-Cola bottles. This installation functions simultaneously as artwork, spatial divider, and display surface, embodying the brand's circularity and material innovation.
Spatial Design
To honor the work happening within the factory itself, we created a 86-meter curving wall constructed from more than 60,000 100% rPET Coca-Cola bottles. This installation functions simultaneously as artwork, spatial divider, and display surface, embodying the brand's circularity and material innovation.
Our design system celebrates and reinterprets Coca-Cola’s most iconic brand assets. We expanded the brand’s signature red, bold typography, and optimistic design language into monumental physical scales. Through dynamic animation and infographic motion graphics, we brought to life the everyday progress of the Coca-Cola Vietnam team in a way that feels both fresh and exciting.
The experience brings an exciting dimension to an otherwise closed-off production site, giving visitors a look into the scale, innovation, and commitment behind the beverages they know so well. It also demonstrates how an iconic global brand still has room for new interpretations, from graphic expression to physical space. Ultimately, the exhibition space brings the story of Coca-Cola to life inside the very place where its future is being made.
*Data displayed is for design demonstration purposes only and does not represent actual data.
Our design system celebrates and reinterprets Coca-Cola’s most iconic brand assets. We expanded the brand’s signature red, bold typography, and optimistic design language into monumental physical scales. Through dynamic animation and infographic motion graphics, we brought to life the everyday progress of the Coca-Cola Vietnam team in a way that feels both fresh and exciting.
The experience brings an exciting dimension to an otherwise closed-off production site, giving visitors a look into the scale, innovation, and commitment behind the beverages they know so well. It also demonstrates how an iconic global brand still has room for new interpretations, from graphic expression to physical space. Ultimately, the exhibition space brings the story of Coca-Cola to life inside the very place where its future is being made.
*Data displayed is for design demonstration purposes only and does not represent actual data.
Our design system celebrates and reinterprets Coca-Cola’s most iconic brand assets. We expanded the brand’s signature red, bold typography, and optimistic design language into monumental physical scales. Through dynamic animation and infographic motion graphics, we brought to life the everyday progress of the Coca-Cola Vietnam team in a way that feels both fresh and exciting.
The experience brings an exciting dimension to an otherwise closed-off production site, giving visitors a look into the scale, innovation, and commitment behind the beverages they know so well. It also demonstrates how an iconic global brand still has room for new interpretations, from graphic expression to physical space. Ultimately, the exhibition space brings the story of Coca-Cola to life inside the very place where its future is being made.
*Data displayed is for design demonstration purposes only and does not represent actual data.
TEAM
Spatial Design: Hung Le, Gia Tu
Graphic Design: Xuan Phan, Ven Bui
Motion Graphic: Vu Long, Quang Do
Strategic Partnership: Minh Cao, Nhi Nguyen, Anh Nguyen Design Support: Thinh Tran, Pim Truong, Nam Hoai, Tu Trinh
Contractor Partner: AVT International
Photography: Phu Dao Team
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