Graphic Design

Product Design

Spatial Design

Experiment

From-Fair-Wear-to-Love-Affair-Social-Experiments

Our office design for Vietcetera is inspired by stories past.

Nhau Nhau is a modern take on traditional and casual Vietnamese drinking culture, with a touch of pre-war romanticism (think vinyls, jazz, hotel lounge singers).

An unflinching look at the reality and romance of serodiscordant couples and the hope that science can restore their love, lives

Advertising

Film

Communications

Cloud-Room-Experimental-Pop-Electronic-Music-Festival

We took a mental road trip from the City of Lights to the countryside for inspiration to design the branding and interior of Café Marcel, a casual all-day French restaurant.

Time will tell whether the catalog we designed for furniture firm District 8 is any good. And that's the point.

Photography

The road to a good life isn't paved. A music video.

Rage Against The Paved Road | Music Video

Exhibition Design

Our branding and interior design for the highest lounge in Southeast Asia is inspired by a grain of rice. Sky high ambitions. Humble beginnings.

Blank-The-Highest-Lounge-in-Southeast-Asia

Blank | The Highest Lounge in Southeast Asia

Fruit Punch is a social project by creative studio The Lab Saigon that reinterprets these ugly fruits through a graphic design exhibition and social gathering.

Material and spatial design system for independent fashion brand Cocosin and sibling Haberman.

Our 9000m² factory office design for a global streetwear manufacturer of Palace, Saturdays, Stüssy, to namedrop a few.

UnAvailable-Factory-Interior-Architecture

A social film created in isolation during the pandemic in Vietnam.

Summer campaign for one of the world's highest lounges.

A spring-summer campaign for one of the highest lounges in Southeast Asia.

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Beyond form and function, architecture has the power to bring joy, surprise and wonder. To make you go “Aaaaaa”.

Here's our 94-page footnote in a never-ending story.

Multiple expressions of our iconography and unofficial mascot: the (lab) rat.

We took inspiration of the moon's reflection on a lake, a reference to Bakes' flagship store in the historic Turtle Lake neighborhood.

Production

The interior design is an exercise in details and storytelling.

A future-proof generative branding system for an up and coming podcast platform.

A nightclub inspired by a neon Tokyo from a distant future

Bakes is a French pâtisserie that believes pastry should be like love: simple, thoughtful, honest.

We reimagined festive holiday patterns as packaging and a kinetic window installation.

Peace and Prosperity. Expressed in silver and gold 3D calligraphy.

An excuse to celebrate in the middle of Covid lockdown.

FPDB is a food creative studio, in that order.

A duck who's an amateur YouTuber that spreads (obviously) fake news about the vaccine, and gets corrected by doctors.

Branding for a generative art NFT project.

Metaverse

We contrasted the ups and downs of love with the mundane simplicity of HIV prevention. (It's just a pill.)

’Yêu Mới Khó. Còn Lại Có Ngại Gì’

A collaboration between the Pen Pineapple Apple Pen legend Pikotaro and 9-year-old NFT art prodigy Zombie Zoo.

Animation

Tbd is a construction company. Built by four Vietnamese men who met in Japan as laborers. They've come a long way.

https://victionary.com/products/palette-mini-00-nude

Bakes featured in Victionary’s Palette Mini 00: Nude

https://thedieline.com/blog/2022/10/26/bakes-mooncake-2022

Dieline: Bakes Mooncake's Evolved Packaging System

https://www.notion.so/thelabsaigon/Creative-Talent-Career-Guide-05b3a554bc1c44dbb700805e6c4fd74a

https://www.notion.so/thelabsaigon/Briefing-Your-Agency-Freelancer-7b0891b8869d4e9381e55cbbf42c6764

https://www.notion.so/thelabsaigon/A-Practical-Worksheet-to-Starting-F-B-Projects-in-Vietnam-d74a7f1c36a34c63be24015dd032be3f

A Practical Worksheet to Starting F&B Projects in Vietnam

https://thelabsaigon.notion.site/Work-From-Home-WFH-Hi-u-Qu-d0d5f1ea7ef84bb4836f328692c3fa84

https://thelabsaigon.notion.site/L-m-th-n-o-truy-n-t-i-ph-n-h-i-feedback-hi-u-qu-Kinh-nghi-m-t-m-t-Account-608e21056f0148f199980cf7bf5925cd

Làm thế nào để truyền tải phản hồi (feedback) hiệu quả. Kinh nghiệm từ một Account. 

https://www.notion.so/thelabsaigon/How-to-Give-Effective-Feedback-to-Creatives-By-an-Account-f60fe26d39ab4e67b4479e6b4dc89205

How to Give Effective Feedback to Creatives. By an Account.

https://www.notion.so/thelabsaigon/Before-You-Build-19d4ffc374f24cba9b45533d55ae0c70

https://thelabsaigon.notion.site/Chu-n-b-brief-b-i-cho-Thi-t-k-478f5a098d044094a4ed49af325a973e

Chuẩn bị brief (đề bài) cho Thiết kế 

https://www.notion.so/thelabsaigon/5-Steps-to-Craft-a-Company-Culture-13f27d00b41e4d96a373a15ef7375330

https://thelabsaigon.notion.site/What-makes-a-Creative-Director-e01f60b7f53f42f8994ab436ed198edc

https://thelabsaigon.notion.site/Account-Lab-03fcc2d929e745bfbc92284cd6af2d4e

https://thelabsaigon.notion.site/Ti-n-trong-m-t-d-n-F-B-5f78435a2421469bbb2e71a5dcd77122

https://thelabsaigon.notion.site/Women-at-The-Lab-c989fc6e09de4e72822bcd3d39111c76

https://thelabsaigon.notion.site/The-Case-for-an-Open-Source-Career-c391eebbc4024544a496ed2c0030dd60

https://thelabsaigon.notion.site/G-c-nh-n-v-Pitching-Lab-5ba1e824cb454590a8314daac5f787e3

Studio Intern

Studio

Chef

Strategic Partnership Intern

Strategic Partnership

Assistant to the GM

Talent Acquisition

C&B Executive

Accounting

Sr Purchaser

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Senior Spatial Designer

Spatial

Brand Manager

Marketing & Sales

Assistant Customer Service Manager

Customer Service Manager

Head Chef

Operation Manager

F&B Manager

Sales Assistant

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Junior Partner

Partner

Sales Manager

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General Manager

Human Resources Manager

Treasury

Account Receivable

General Accountant

Head of Finance

Writer

Procurement

Strategic Partnership Manager

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Strategic Partnership Director

Graphic Designer

Graphic

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Creative Director

Multimedia

Studio Producer

Photographer

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Art Director

Jr Spatial Designer

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Fabricator

Fabrication

Spatial Designer

Jr Graphic Designer

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Senior Graphic Designer

Creative Strategist

Strategy

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Print Producer

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HCMC

Full-time

Part-time

Dalat

Launching a complex creative project requires |d|flexible skillsets and, more important, mindsets. |d|The Lab invests in these capabilities so you don’t have to.

Lessons, thoughts, and media highlights. |||Enjoy!

Join a creative, industrious, relaxed group of people doing interesting work.

Career descriptions below. Send your CV/portfolio to people@thelabsaigon.com

2 Le Ngo Cat, District 3|||Ho Chi Minh City, Vietnam

Head office, party central,|||and big business stuff.

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Field office in the highlands.|||With room and board.

The Lab is a launchpad for
thought-provoking creative projects
across disciplines and industries.

Trusted by

Works47

Notes17

We offer friday work-from-home,
remote office, path to partnership,
and the opportunity to shape
your career and our company.

The Lab is a launchpad forthought-provoking creative projectsacross disciplines and industries.

Trusted by

Works47

Notes17

We offer friday work-from-home, remote office, path to partnership, and the opportunity to shape your career and our company.

The Lab is a launchpad for
thought-provoking creative projects
across disciplines and industries.

We offer friday work-from-home,
remote office, path to partnership,
and the opportunity to shape
your career and our company.