3 Weeks of Design is an initiative by Gallery Medium that celebrates unique forms, craftsmanship, and creativity from designers and artists around the world. It serves as a platform to connect, exchange ideas, and explore Vietnam’s evolving design landscape while fostering greater appreciation for design culture locally.

The Lab developed the brand identity for 3 Weeks of Design with a flexible visual system rooted in minimalism, and a balance between technical precision and human expression at the core of the event. The angular, sturdy numeral 3 conveys structure and strength, while the custom humanist flared letterforms introduce warmth, character, and a crafted sensibility. 

The system is designed as a timeless identity, built to remain relevant across changing contexts while maintaining a cohesive, recognizable, and adaptable brand presence.