Matte Teabar
Client
Matte Teabar
Year
2024
Scope
Interior Architecture. Wayfinding. Packaging. Environmental Graphic
Location
Ho Chi Minh City Vietnam
Industry
Food & Beverage
Client
Matte Teabar
Year
2024
Scope
Interior Architecture. Wayfinding. Packaging. Environmental Graphic
Location
Ho Chi Minh City Vietnam
Industry
Food & Beverage
Client
Matte Teabar
Year
2024
Scope
Interior Architecture. Wayfinding. Packaging. Environmental Graphic
Location
Ho Chi Minh City Vietnam
Industry
Food & Beverage
Matte, is a modern matcha teabar that reimagines the tea ceremony for today.
Matte serves matcha with the same care and quality, but without the formalities. That spirit extends across all touch points of the brand.
Creative drinks that combine matcha with new ingredients. Branding that thrives in simplicity. Packaging system that's designed to delight. Spaces that piques curiosity and invite you in.
Matte, is a modern matcha teabar that reimagines the tea ceremony for today.
Matte serves matcha with the same care and quality, but without the formalities. That spirit extends across all touch points of the brand.
Creative drinks that combine matcha with new ingredients. Branding that thrives in simplicity. Packaging system that's designed to delight. Spaces that piques curiosity and invite you in.
ILLUSTRATION
The illustration system distills the elements of the matcha ritual into simple, solid forms, then finished with a touch of personality.
The illustration system distills the elements of the matcha ritual into simple, solid forms, then finished with a touch of personality.
ILLUSTRATION
The illustration system distills the elements of the matcha ritual into simple, solid forms, then finished with a touch of personality.
The illustration system distills the elements of the matcha ritual into simple, solid forms, then finished with a touch of personality.
SPATIAL DESIGN
Matte's flagship store is tucked away a serene, cozy neighborhood right in the center of the city. It seamlessly combines the tranquility of ceremonial tea with a delightful, welcoming design, creating the perfect spot for work, study, or simply relaxing.
SPATIAL DESIGN
Matte's flagship store is tucked away a serene, cozy neighborhood right in the center of the city. It seamlessly combines the tranquility of ceremonial tea with a delightful, welcoming design, creating the perfect spot for work, study, or simply relaxing.
The ground floor of Matte is a semi-open space, with outdoor seating designed to suit Vietnamese people’s love for open air.
Inside, a long bar counter serves as the centerpiece, inviting guests to watch the entire process up close.
The ground floor of Matte is a semi-open space, with outdoor seating designed to suit Vietnamese people’s love for open air.
Inside, a long bar counter serves as the centerpiece, inviting guests to watch the entire process up close.
The first floor offers flexible seating arrangements designed to accommodate everyone — from individuals to groups of friends and families.
The first floor offers flexible seating arrangements designed to accommodate everyone — from individuals to groups of friends and families.
Installation made from bamboo by a local artist, inspired by the chasen
Installation made from bamboo by a local artist, inspired by the chasen
TEAM
Brand Design: Reo Le
Graphic Design: Kim Chi, Tuan Ha
Interior Architecture: Tess Ngo, Gia Tu, Tu Trinh
Project Management: Ngoc Son, Gia Tu
Photography: Photographer Do Sy & Team
Documentation Photography: Thong Le, Trinh Nguyen, Thuy Truc
