Shadow Lounge

Shadow lounge is not only a cafe lounge, but also a space to spotlight local creativity, from baristas and chefs to designers and artists. Specifically, we wanted to show what happens behind the scenes of any creative process: from cooking to design. The unseen, unfamiliar, unknown work.

Starting with the logo, we experimented with different creative processes to design the logotype. But we purposefully chose an in between version. And from that thought we executed everything else from product design to art direction.

Shadow Lounge

Shadow lounge is not only a cafe lounge, but also a space to spotlight local creativity, from baristas and chefs to designers and artists. Specifically, we wanted to show what happens behind the scenes of any creative process: from cooking to design. The unseen, unfamiliar, unknown work.

Starting with the logo, we experimented with different creative processes to design the logotype. But we purposefully chose an in between version. And from that thought we executed everything else from product design to art direction.

TEAM

Creative Director: Tuan Le, Quang Vinh
Branding Design: Xuan Phan, Trang Dinh, Tuan Ha, Jun Kohmura, Nghi Tran
Product Design: Hung Le, Tram Dang
Illustrator: Chuong Pham
Production: Kai Le, Tin Do
Strategic Partnership Director: Phuong Anh Nguyen
Strategic Partnership Manager: Anh Nguyen
Strategic Partnership: Duy Lam
Photographer: Kho Qua Studio
Documentation: Xuan Phan, Chuong Pham
Production: Lab Rad

Frequently Asked Questions

A

2 Le Ngo Cat, Xuan Hoa Ward, HCMC

E

team@thelabsaigon.com

Frequently Asked Questions

A

2 Le Ngo Cat, Xuan Hoa Ward, HCMC

E

team@thelabsaigon.com

2025 © The Lab Co., Ltd.

Frequently Asked Questions

A

2 Le Ngo Cat, Xuan Hoa Ward, HCMC

E

team@thelabsaigon.com

2025 © The Lab Co., Ltd.