TCTM Showroom
TCTM Showroom
Client
Thanh Cong Trading & Marketing
Year
2025
Scope
Interior Design
Location
Ho Chi Minh City. Vietnam
Industry
Furniture and Home Appliances Retail
Client
Thanh Cong Trading & Marketing
Year
2025
Scope
Interior Design
Location
Ho Chi Minh City. Vietnam
Industry
Furniture and Home Appliances Retail
Client
Thanh Cong Trading & Marketing
Year
2025
Scope
Interior Design
Location
Ho Chi Minh City. Vietnam
Industry
Furniture and Home Appliances Retail
Capital Flagship Showroom
TCTM (Thanh Cong Trading & Marketing) is a curator of premium furniture and home products, featuring brands such as Bertazzoni, EuroCave, KadeKa, and KDK.
To bring these diverse products together under one roof in their new showroom, The Lab designed an experience center that feels like a home, complete with living room, kitchen, dining, and study spaces. By placing products in their natural context, the showroom encourages interaction and creates an environment that moves beyond traditional product displays, which often emphasize range over experience.
Capital Flagship Showroom
Capital is a high-end curator of premium furniture and home products, featuring brands such as Bertazzoni, EuroCave, Kadeka, and KDK.
To bring these diverse products together under one roof, The Lab designed an experience center that feels like a home, complete with living room, kitchen, dining and study spaces. By placing products in their natural context, the showroom encourages interaction and creates an environment that moves beyond traditional product displays, which often emphasize range over experience.
Capital Flagship Showroom
TCTM (Thanh Cong Trading & Marketing) is a curator of premium furniture and home products, featuring brands such as Bertazzoni, EuroCave, KadeKa, and KDK.
To bring these diverse products together under one roof in their new showroom, The Lab designed an experience center that feels like a home, complete with living room, kitchen, dining, and study spaces. By placing products in their natural context, the showroom encourages interaction and creates an environment that moves beyond traditional product displays, which often emphasize range over experience.
Capital Flagship Showroom
TCTM (Thanh Cong Trading & Marketing) is a curator of premium furniture and home products, featuring brands such as Bertazzoni, EuroCave, KadeKa, and KDK.
To bring these diverse products together under one roof in their new showroom, The Lab designed an experience center that feels like a home, complete with living room, kitchen, dining, and study spaces. By placing products in their natural context, the showroom encourages interaction and creates an environment that moves beyond traditional product displays, which often emphasize range over experience.
Living Room & Kitchen Space
The living room is designed to seamlessly transition between gallery and showroom through a flexible foldable cabinet system. This system allows each space to be revealed individually, showcasing the products in their own context with carefully selected materials that embody and elevate the spirit of each collection.
Living Room & Kitchen Space
The living room is designed to seamlessly transition between gallery and showroom through a flexible foldable cabinet system. This system allows each space to be revealed individually, showcasing the products in their own context with carefully selected materials that embody and elevate the spirit of each collection.
Living Room & Kitchen Space
The living room is designed to seamlessly transition between gallery and showroom through a flexible foldable cabinet system. This system allows each space to be revealed individually, showcasing the products in their own context with carefully selected materials that embody and elevate the spirit of each collection.
Dining & Study Space
The second floor extends the home experience of the showroom with a dedicated dining and study area. The KDK fan display in the study corner is designed with a flexible system that can adapt to both current and future display needs.
Dining & Study Space
The second floor extends the home experience of the showroom with a dedicated dining and study area. The KDK fan display in the study corner is designed with a flexible system that can adapt to both current and future display needs.
Dining & Study Space
The second floor extends the home experience of the showroom with a dedicated dining and study area. The KDK fan display in the study corner is designed with a flexible system that can adapt to both current and future display needs.
TEAM
Interior Architecture: Thùy Linh, Thiên Thanh, Hùng Lê
Draftsman: Thùy Linh, Thiên Thanh, Hùng Lê
Strategic Partnerships: Ánh Nguyễn, Minh Cao
Artwork : Rèo Lê, Lê Trưởng
Contractor: First Maker
Photography: Phú Đào
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