Chatoyer: Luxury Leather Restoration
Client
Chatoyer
Year
2023
Scope
Brand Design. Packaging. Illustration
Location
Hanoi. Vietnam
Industry
Luxury Goods
Client
Chatoyer
Year
2023
Scope
Brand Design. Packaging. Illustration
Location
Hanoi. Vietnam
Industry
Luxury Goods
Client
Chatoyer
Year
2023
Scope
Brand Design. Packaging. Illustration
Location
Hanoi. Vietnam
Industry
Luxury Goods
This project began with a question: "Which is more challenging: creating a Hermes bag or reviving one?" Chatoyer provides top-notch repair services for high-end leather products, catering to discerning clientele. Restoration needs to preserve the character of leather goods and renew conditions. No easy task. The branding needs to convey the same craft as the luxury handbags under its care. Like luxury handbags, the branding and packaging system of Chatoyer hints at the founder's namesake and is designed with details to surprise clients at every touchpoint.
This project began with a question: "Which is more challenging: creating a Hermes bag or reviving one?" Chatoyer provides top-notch repair services for high-end leather products, catering to discerning clientele. Restoration needs to preserve the character of leather goods and renew conditions. No easy task. The branding needs to convey the same craft as the luxury handbags under its care. Like luxury handbags, the branding and packaging system of Chatoyer hints at the founder's namesake and is designed with details to surprise clients at every touchpoint.
This project began with a question: "Which is more challenging: creating a Hermes bag or reviving one?" Chatoyer provides top-notch repair services for high-end leather products, catering to discerning clientele. Restoration needs to preserve the character of leather goods and renew conditions. No easy task. The branding needs to convey the same craft as the luxury handbags under its care. Like luxury handbags, the branding and packaging system of Chatoyer hints at the founder's namesake and is designed with details to surprise clients at every touchpoint.




















TEAM
Creative Director: Reo Le
Graphic Designer: Pim Truong, Kim Chi Tran
Motion: Quang Do
Studio: Thuy Truc, Thong Le, Trinh Nguyen
Strategic Partnership: Anh Nguyen, Jenny Do
Creative Advisor: Tuan Le