Mámi Cocktails
Client
Mámi Cocktails
Year
2023
Scope
Brand Design. Type Design. Interior Architecture
Location
Ho Chi Minh City. Vietnam
Industry
Food & Beverage
Client
Mámi Cocktails
Year
2023
Scope
Brand Design. Type Design. Interior Architecture
Location
Ho Chi Minh City. Vietnam
Industry
Food & Beverage
Client
Mámi Cocktails
Year
2023
Scope
Brand Design. Type Design. Interior Architecture
Location
Ho Chi Minh City. Vietnam
Industry
Food & Beverage
Mámi Cocktails is a bar, named after a near-mythical aunt in the owners’ family history. Bold, flamboyant, and unapologetic. Our brand direction is to own this larger-than-life figure. Don’t call her a mascot. Call her Mámi.
The monogram forms the curves of Mámi’s hairdo and is the basis of all our designs.
Mámi Cocktails is a bar, named after a near-mythical aunt in the owners’ family history. Bold, flamboyant, and unapologetic. Our brand direction is to own this larger-than-life figure. Don’t call her a mascot. Call her Mámi.
The monogram forms the curves of Mámi’s hairdo and is the basis of all our designs.
Mámi Cocktails is a bar, named after a near-mythical aunt in the owners’ family history. Bold, flamboyant, and unapologetic. Our brand direction is to own this larger-than-life figure. Don’t call her a mascot. Call her Mámi.
The monogram forms the curves of Mámi’s hairdo and is the basis of all our designs.
BRAND IDENTITY
Mámi Display is our bespoke solution for Mámi Cocktails project. Expressive and almost illustrative, inspired by the curves of Mámi’s hairdo, and what we imagined she’d sound like, if she were alive today.
BRAND IDENTITY
Mámi Display is our bespoke solution for Mámi Cocktails project. Expressive and almost illustrative, inspired by the curves of Mámi’s hairdo, and what we imagined she’d sound like, if she were alive today.
BRAND IDENTITY
Mámi Display is our bespoke solution for Mámi Cocktails project. Expressive and almost illustrative, inspired by the curves of Mámi’s hairdo, and what we imagined she’d sound like, if she were alive today.
SPATIAL DESIGN
Inspired by the brand personality of Mámi, we envisioned a kitchen and bar that captures her vibrant spirit in District 2, a rare walkable neighborhood in Vietnam. The facade also features a slight curve inspired by Mámi’s hair.
SPATIAL DESIGN
Inspired by the brand personality of Mámi, we envisioned a kitchen and bar that captures her vibrant spirit in District 2, a rare walkable neighborhood in Vietnam. The facade also features a slight curve inspired by Mámi’s hair.
SPATIAL DESIGN
Inspired by the brand personality of Mámi, we envisioned a kitchen and bar that captures her vibrant spirit in District 2, a rare walkable neighborhood in Vietnam. The facade also features a slight curve inspired by Mámi’s hair.
Capitalizing on the potential of the facade, we maximized the connection between the bar and the street. This creates an open and inviting atmosphere, drawing in the neighborhood.
To enhance the sense of spaciousness within this intimate setting, we designed a high ceiling with skylight windows and awning windows for the exterior.
Capitalizing on the potential of the facade, we maximized the connection between the bar and the street. This creates an open and inviting atmosphere, drawing in the neighborhood.
To enhance the sense of spaciousness within this intimate setting, we designed a high ceiling with skylight windows and awning windows for the exterior.
Capitalizing on the potential of the facade, we maximized the connection between the bar and the street. This creates an open and inviting atmosphere, drawing in the neighborhood.
To enhance the sense of spaciousness within this intimate setting, we designed a high ceiling with skylight windows and awning windows for the exterior.
TEAM
Graphic Design: Tuan Ha, Nghi Tran, Huong Ngo
Type Design: Nghi Tran, Huong Ngo
Illustrator: hwee
Motion Design: Quang Do
Spatial Design: Hung Le, Tram Dang
Draftman: Minh Do, Gia Tu Tran
Strategic Partnership: Duy Lam, Mei
Production: Kai Le
Showcase Photography: Quang Dam
Creative Advisor: Tuan Le