Project Gyutan Restaurant
Project Gyutan is a restaurant by a young Vietnamese man who takes inspiration from a Japanese beef tongue dish while studying in the United States. The brand idea is to create a shared myth between these cultures. Thus, the tale of a young man's fierce battle with a colossal beast begins...
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Bespoke typography, lock-up, and signage systems for different contexts.
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Illustrations are inspired by stone reliefs and applied throughout print collaterals and interior design.
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The iconography draw inspiration from primitive ritualistic symbols found across the world, including on ancient Vietnamese bronze drums.
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Copywriting evokes the brand narrative in a cheeky way.
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Bespoke decorations add narrative interest in the space. Every detail matters.
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Creative Directors: Reo, Tuan Le
Graphic Designers: Reo, Thinh Tran, Jun Kohmura
Spatial Designers: Gia Tu, Thien Thanh, Jean Huynh
Draftsman: Minh Do
Writers: Reo, Tuan Le
Strategic Partnership Managers: Anh Nguyen, Trang Nguyen
Producer: Kai Le
Photographer: WuyHoang Studio