Yeshi Taiwanese Kitchen
Client
Yeshi
Year
2024
Scope
Brand Design. Interior Architecture Packaging. Web Design
Location
Ho Chi Minh City. Vietnam
Industry
Food & Beverage
Client
Yeshi
Year
2024
Scope
Brand Design. Interior Architecture Packaging. Web Design
Location
Ho Chi Minh City. Vietnam
Industry
Food & Beverage
Client
Yeshi
Year
2024
Scope
Brand Design. Interior Architecture Packaging. Web Design
Location
Ho Chi Minh City. Vietnam
Industry
Food & Beverage
Inspired by night markets, Yeshi is all about food and friends.
Fusing the vibrant energy of Taiwanese street markets with the rich culture of street food, the Yeshi logo captures the playful and lively spirit of night markets.
The scripted logotype reflects the approachable, dynamic essence of street food culture, while bold decorative borders, sharp serif typography, and a vivid colour palette evoke the bustling, fun, and casual atmosphere of Yeshi.
This cohesive visual language extends seamlessly across touchpoints, from menus to spatial elements like lamp and curtain designs, celebrating the unique charm of Taiwanese night markets and the distinct dining experience at the restaurant.
Inspired by night markets, Yeshi is all about food and friends.
Fusing the vibrant energy of Taiwanese street markets with the rich culture of street food, the Yeshi logo captures the playful and lively spirit of night markets.
The scripted logotype reflects the approachable, dynamic essence of street food culture, while bold decorative borders, sharp serif typography, and a vivid colour palette evoke the bustling, fun, and casual atmosphere of Yeshi.
This cohesive visual language extends seamlessly across touchpoints, from menus to spatial elements like lamp and curtain designs, celebrating the unique charm of Taiwanese night markets and the distinct dining experience at the restaurant.
Inspired by night markets, Yeshi is all about food and friends.
Fusing the vibrant energy of Taiwanese street markets with the rich culture of street food, the Yeshi logo captures the playful and lively spirit of night markets.
The scripted logotype reflects the approachable, dynamic essence of street food culture, while bold decorative borders, sharp serif typography, and a vivid colour palette evoke the bustling, fun, and casual atmosphere of Yeshi.
This cohesive visual language extends seamlessly across touchpoints, from menus to spatial elements like lamp and curtain designs, celebrating the unique charm of Taiwanese night markets and the distinct dining experience at the restaurant.
TEAM
Creative Direction: Tuan Le, Quang Vinh
Graphic Design: Xuan Phan, Tuan Ha
Spatial Design: Hung Le, Nam Hoai
Illustration: Thinh Tran
Website Development: Xuan Phan, Thinh Tran
Motion Design: Quang Do
Strategic Partnership: Duy Lam, Phuong Anh Nguyen
Production: Minh To, Huyen Linh, Kim Cuong
Studio at Lab: Thuy Truc, Trinh Nguyen, Thong Le
Showcase Photography: Natalie Suen
Documentation: Tuan Ha