Mámi Cocktails

Client

Mámi Cocktails

Year

2023

Scope

Brand Design. Type Design. Interior Architecture

Location

Ho Chi Minh City. Vietnam

Industry

Food & Beverage

Mámi Cocktails is a bar, named after a near-mythical aunt in the owners’ family history. Bold, flamboyant, and unapologetic. Our brand direction is to own this larger-than-life figure. Don’t call her a mascot. Call her Mámi.

The monogram forms the curves of Mámi’s hairdo and is the basis of all our designs.

BRAND IDENTITY

Mámi Display is our bespoke solution for Mámi Cocktails project. Expressive and almost illustrative, inspired by the curves of Mámi’s hairdo, and what we imagined she’d sound like, if she were alive today.

BRAND IDENTITY

SPATIAL DESIGN

Inspired by the brand personality of Mámi, we envisioned a kitchen and bar that captures her vibrant spirit in District 2, a rare walkable neighborhood in Vietnam. The facade also features a slight curve inspired by Mámi’s hair.

SPATIAL DESIGN

Capitalizing on the potential of the facade, we maximized the connection between the bar and the street. This creates an open and inviting atmosphere, drawing in the neighborhood.

TEAM

Graphic Design: Tuan Ha, Nghi Tran, Huong Ngo
Type Design: Nghi Tran, Huong Ngo
Illustrator: hwee
Motion Design: Quang Do
Spatial Design: Hung Le, Tram Dang
Draftman: Minh Do, Gia Tu Tran
Strategic Partnership: Duy Lam, Mei
Production: Kai Le
Showcase Photography: Quang Dam
Creative Advisor: Tuan Le