MÂMMÂM Eatery & Lounge

MâmMâm Eatery & Lounge

Client

Year

2024

Scope

Brand Design Interior Architecture

Location

Ho Chi Minh City. Vietnam

Industry

Food & Beverage

'Mâm', the food tray, is at the heart of every Vietnamese family meal.

Mâm Mâm Eatery & Lounge is a love letter to Vietnam — its vibrant streets, food, and people.

The rhyming name, scripted logo, vibrant colors and shapes evoke the liveliness a street-side feast, while staying modern to match the vision of elevating Vietnamese cuisine to the global stage.

'Mâm', the food tray, is at the heart of every Vietnamese family meal.

Mâm Mâm Eatery & Lounge is a love letter to Vietnam — its vibrant streets, food, and people.

The rhyming name, scripted logo, vibrant colors and shapes evoke the liveliness a street-side feast, while staying modern to match the vision of elevating Vietnamese cuisine to the global stage.

Located in Nexus Square — where a high-rise office tower meets street-side eateries,

Mâm Mâm's space is an articulation of Saigon's dynamism.

The space layout blends diagonal lines and curves, breaking the rigid box of an office building.

Located in Nexus Square — where a high-rise office tower meets street-side eateries,

Mâm Mâm's space is an articulation of Saigon's dynamism.

The space layout blends diagonal lines and curves, breaking the rigid box of an office building.

TEAM

Brand Design: Xuan Phan, Ven Bui
Spatial Design: Nam Hoai, Thuy Linh, Tram Dang
Draftman: Nam Hoai, Thien Thanh Nguyen, Hung Le
Strategic Partnership: Duy Lam, Minh Cao
Creative Advisor: Tuan Le, Tuong Nguyen
Contractor: Hacsan Architect & Interior
Photographer: Đỗ Sỹ, Studio at Lab