INNOEX is Southeast Asia’s leading forum and exhibition of innovation, bringing together startups, investors, enterprises, and policymakers to shape the future of sustainable growth. Held over two days, the event welcomes more than 30,000 attendees from 60 countries and territories, positioning Vietnam as a dynamic hub within the global innovation ecosystem. The visual language draws from bold, energetic colors that reflect the momentum of young Vietnamese startups and the dynamic exchange between investors and businesses seeking growth. At its core is a spiral form inspired by the knowledge spiral, symbolizing a continuous cycle of learning, sharing, and applying ideas. It reflects INNOEX as a platform where connections are formed, knowledge evolves, and innovation grows through collective exchange. Designed to be flexible and scalable, the system works seamlessly across venues, platforms, and formats, from large-scale outdoor media to digital and print applications. The result is a modern identity that strengthens INNOEX’s presence, enables clear communication at scale, and reinforces its role as a platform where ideas meet capital and innovation moves forward.