Inspired by night markets, Yeshi is all about food and friends. 

Fusing the vibrant energy of Taiwanese street markets with the rich culture of street food, the Yeshi logo captures the playful and lively spirit of night markets.

The scripted logotype reflects the approachable, dynamic essence of street food culture, while bold decorative borders, sharp serif typography, and a vivid colour palette evoke the bustling, fun, and casual atmosphere of Yeshi.