Bakes Mooncake 2021
Client
Bakes
Year
2021
Scope
Packaging Design Communications Installation Design
Location
Ho Chi Minh City. Vietnam
Industry
F&B
Bakes Mooncake 2021
Created during the Covid lockdown, Bakes Mooncake 2021 was conceived as a celebration of imagination, joy, and escapism—a vivid dream that could transport people beyond the confines of home.
To complement premium ingredients such as Moët Impérial champagne, truffle, and saffron, we balanced luxury with playfulness through a colorful identity system of floating balloon-inspired wordmarks and glossy tin packaging. Custom lantern patterns extended across brochures, recipe books, and bags.
Bakes Mooncake brought moments of delight to Mid-Autumn celebrations at home, whether through work, gaming, movie nights, or virtual gatherings.
Bakes Mooncake 2021
Created during the Covid lockdown, Bakes Mooncake 2021 was conceived as a celebration of imagination, joy, and escapism—a vivid dream that could transport people beyond the confines of home.
To complement premium ingredients such as Moët Impérial champagne, truffle, and saffron, we balanced luxury with playfulness through a colorful identity system of floating balloon-inspired wordmarks and glossy tin packaging. Custom lantern patterns extended across brochures, recipe books, and bags.
Bakes Mooncake brought moments of delight to Mid-Autumn celebrations at home, whether through work, gaming, movie nights, or virtual gatherings.
Store Installation
The flagship window display reimagined a champagne cork bursting from the bottle, its playful trajectory transformed into a series of floating lanterns.
Store Installation
The flagship window display reimagined a champagne cork bursting from the bottle, its playful trajectory transformed into a series of floating lanterns.
Communications
With everyone under lockdown during Mid-Autumn Festival, we wanted to bring some joy to their homes through the ad campaign.
Different ways people could spend time at home and how our mooncakes can make it more fun: WFH, Covid Parties, Netflix n' Chilling, Video Games.
Communications
With everyone under lockdown during Mid-Autumn Festival, we wanted to bring some joy to their homes through the ad campaign.
Different ways people could spend time at home and how our mooncakes can make it more fun: WFH, Covid Parties, Netflix n' Chilling, Video Games.
TEAM
Creative Director: Tuan Le
Graphic Designers: Trang Dinh, Tuan Ha, Tran N Nguyen, Jay Vu, Khe Nguyen
Spatial Designers: Naomi Nguyen, Hung Le
Producers: Nhung Ho, Hanh Le, Tin Do
Photographer: Kai Nguyen
Accounts: Phuong Anh Nguyen, Huyen Vo, Anh Nguyen
3D Artist: Tram Dang
Motion Graphic: Tuan Le
Motion Support: Callimotion
