Bakes Mooncake 2022

Client

Bakes

Year

2022

Scope

Packaging Design Communications Interior Design

Location

Ho Chi Minh City. Vietnam

Industry

F&B

Bakes Mooncake 2022

Bakes Mooncake 2022 is an evolution of our packaging work from 2021.

We solved functional issues with the old collection, and introduced new packaging that don’t look like packaging at all (for example this interlocking, reusable decorative plates that suspend the product in mid air).

Titled “Trăng Tung Tăng”, or “Moon on the Move”, the work is playful and dynamic, purposefully created for a post-pandemic world.

Bakes Mooncake 2022

Titled “Trăng Tung Tăng”, or “Moon on the Move”, the work is playful and dynamic, purposefully created for a post-pandemic world.

Facade Design

Facade installation using acrylic design from the packaging. Reused some of the leftover materials too!

Facade Design

Facade installation using acrylic design from the packaging. Reused some of the leftover materials too!

Communications

Mooncake visual strategy this year is clean, contemporary, with a touch of cultural cues.

Our studio decided on this visual strategy to differentiate from competing campaigns that feature intricate traditional sets.

Communications

Mooncake visual strategy this year is clean, contemporary, with a touch of cultural cues.

Our studio decided on this visual strategy to differentiate from competing campaigns that feature intricate traditional sets.

TEAM

Graphic Designers: Eve Tran, Ven Bui, Nghi Tran, Tuan Ha, Trang Dinh (og)
Spatial Designers: Tess Ngo, Trang Do, Hung Le, Tuan Tran
Procurement, Production & Fabrication: Kai Le, Hanh Le, Tin Do, Chau Thanh Tam
Photographer: Kai Nguyen, Loc Huynh, Chuong Pham  Photography Producer: Thuy Truc
Copywriters: Huynh Vinh Son, Nguyen Phan Thanh Thao, Tra Huong
Accounts: Trang Nguyen, Anh Nguyen, Duy Lam, Gia Minh
Creative Directors: Tuan Le, Quang Vinh (guest)  Documentation: Studio at Lab