Created during the Covid lockdown, Bakes Mooncake 2021 was conceived as a celebration of imagination, joy, and escapism—a vivid dream that could transport people beyond the confines of home.

To complement premium ingredients such as Moët Impérial champagne, truffle, and saffron, we balanced luxury with playfulness through a colorful identity system of floating balloon-inspired wordmarks and glossy tin packaging. Custom lantern patterns extended across brochures, recipe books, and bags.

Bakes Mooncake brought moments of delight to Mid-Autumn celebrations at home, whether through work, gaming, movie nights, or virtual gatherings.