Biti’s 40 Years Exhibition

Client

Dentsu Redder & Biti's

Year

2022

Scope

Exhibition Design. Artwork

Location

Vietnam

Industry

Fashion

Biti’s 40 Years Anniversary Exhibition: A Step Forward

Our team was commissioned by Dentsu to design Biti’s 40 Years Anniversary exhibition, A Step Forward, featuring 40 creations that represented Vietnamese progress.

The exhibition design pairs 40 digital screens with 40 pedestals through lighting schemes. Each piece is highlighted together with its place in the sequence: connecting the present creation with its place in Biti’s progress.

Biti’s 40 Years Anniversary Exhibition: A Step Forward

Artwork

We were also one of the 40 creators invited by Dentsu to contribute a piece: a flame-throwing-remote-controlled-karaoke-machine-on-wheels-shoe to represent Vietnamese resilience, resourcefulness, and creativity. (Inspired by street hustlers)

Artwork

TEAM

Creative Director: Tuan Le
Strategic Partnership Manager: Anh Nguyen
Strategic Partnership: Duy Lam, Trang Nguyen, Thien Tuong
Creatives: Hung Le, Tram Dang, Tuan Ha, Ven Bui
Graphic Designers: Tuan Ha, Ven Bui
Spatial Designers: Le Minh (ltlt), Hai Phan (ltlt)
R&D Fabrication: Tin Do, Kai Le
Exhibition Producer: Nhu Tran
Documentation: Khoqua Studio
Vietnamese Writers: Tra Huong, Khoi Nguyen
Artist Manager: Westa Production
Communication Campaign & Curation: Dentsu Redder