MUJI Box

Client

MUJI

Year

2025

Scope

Product Design. Exhibition Design

Location

Vietnam

Industry

Consumer Goods

THE MUJI BOX

A display unit shaped by MUJI’s values of simplicity, function and interaction. Its form takes inspiration from The MUJI Book by Kenya Hara.

At first glance, the Box is plain. In use, it is precise. Designed as a movable unit, it shifts between display and storage. Two doors, one opening vertically, the other horizontally, allow it to transform into two distinct display zones.

A quiet object that works hard without drawing attention to itself. It takes one person to operate.

THE MUJI BOX

Everyday Items for a Thoughtful Living Exhibition

The MUJI Box made its debut in Everyday Items for a Thoughtful Living, a traveling exhibition across Vietnam. The openings of the doors created sections to showcase items At Home, At Work, and On the Road.

An additional box display system, made from cork and taking cues from urban buildings, was used to highlight the materials incorporated into the products.

Everyday Items for a Thoughtful Living Exhibition

An additional box display system, made from cork and taking cues from urban buildings, was used to highlight the materials incorporated into the products.

TEAM

MUJI Display Box

Product Design: Thu Le, Hung Le
Strategic Partnership: Duy Lam, Minh Cao
Production: First Maker
Documentation: Studio at Lab (Thuy Truc, Trinh Nguyen, Thong Le), Ven Bui

Everyday Items for a Thoughtful Living Exhibition

Exhibition Design: Nam Hoai, Giang Ho
Graphic Design: Giang Ho, Xuan Phan
Strategic Partnership: Anh Nguyen, Nhi Nguyen
Print Producer: Kim Cuong
Documentation: Thu Tran team
Production: First Maker
Installation: Dam Gia Decor