The Racha Room

Coca-Cola Museum

Client

Coca-Cola Beverages Vietnam

Year

2025

Scope

Spatial Design Exhibition Design Environmental Graphic

Location

Vietnam

Industry

FMCG

FPDB

The stylized “F” represents the brand's Food First approach, the starting point of every FPDB photography project. Its freeform contrasts with geometric letters, implying creativity and professionalism. And a subtle nod to sauce plating.

The intentional staggered composition breaks up similar-sounding letters and helps with comprehension.

In other words, FPDB ≠ FBDP.

FPDB

The intentional staggered composition breaks up similar-sounding letters and helps with comprehension.

In other words, FPDB ≠ FBDP.

TEAM
Spatial Designers: Hung Le, Naomi Nguyen, Hiep Tran
Spatial Design Support: Thu Le (Senior Spatial Designer)
Graphic Designer: Andree Nguyen
Production Director: Nhung Ho
Producers: Tin Do, Ngoc, Ray
Creative Director: Tuan Le
Account Director: Phuong Anh Nguyen
Account Manager: Huyen Vo
Photography: Do Sy
Documentation: Ven Bui
Lighting: Ori Lighting
Contractor: Bee Phan Construction